Senior Copy Writer, Brand Marketing

Résumé du poste

The Senior Copy Writer will develop integrated multi-channel communication strategies and create compelling content to advance the university's brand and institutional priorities. They will also advise on communication strategies, manage marketing project plans, and ensure adherence to branding guidelines across various channels.

Détails du poste

Date Posted: 09/04/2026Req ID: 50088Faculty/Division: Office of the Vice President, CommunicationsDepartment: Office of the Vice President, CommunicationsCampus: St. George (Downtown Toronto)Position Number: 00044764 Existing Vacancy: Yes Description: About us: University of Toronto Communications (UTC) is focused on promoting, enhancing and protecting U of T’s brand and reputation by sharing the University’s strengths, achievements and impact with the world. Our award-winning team of marketing and communications professionals provides strategic communications counsel, brand strategy and marketing communications expertise to the University’s three campuses. UTC strengthens U of T’s brand and reputation through compelling marketing and communication campaigns, prize-winning publications, expert media pitching, proactive issues management and best-in-class social media. Your opportunity: The University of Toronto has extraordinary stories to tell—and an ambitious brand with a global audience. As Senior Copy Writer, Brand Marketing, you will help define how those stories are told. Working as part of the Brand Hub team at UTC, you will bring senior-level creative thinking, exceptional writing and a strong understanding of brand to some of the University’s most visible marketing and communications initiatives. As a strong conceptual copywriter with a deep love for knowledge and ideas, you will help us translate academic research and institutional priorities into clear, compelling narratives that capture attention and build connection. You will work on integrated brand campaigns and related projects across social, print and digital channels. You will develop concepts, messaging and copy that strengthen U of T’s reputation and bring its distinctive character to life. Working within a highly collaborative and fast-paced environment, youwill help uncover the best ideas and angles for storytelling and help explore new ways of communicating U of T’s value and impact to our community, our supporters and the public. As a seasoned creative professional, you will have the opportunity to tell compelling stories about the people, ideas and discoveries shaping our world—while helping define the voice of one of the world’s leading universities. Your responsibilities will include: Planning and developing an integrated multi-channel communications strategy independently. Developing creative ideas, positioning and content for marketing campaigns and/or promotional materials. Writing and editing copy and content to advance communications objectives. Cultivating ongoing, high-profile prospective partnerships that advance strategic agendas. Advising on communication strategies to support goals and priorities. Helping develop and maintain guidelines, tools and assets for the university’s brand portal. Ensuring others adhere to established branding requirements across all communications. Interpreting highly complex market data to determine trends, inform decision making and ensure alignment with strategic goals. Implementing marketing project plans. Essential Qualifications: Bachelor's Degree or acceptable combination of equivalent experience. Six to seven years experience in brand marketing and copywriting. Experience with developing creative strategies and concepts. Experience with crafting compelling content for print, digital, social, direct, and events. Experience with long and short copy, content editing and video scripts. Experience and proficiency with digital communications platforms and social media. Experience with assessing creative work and providing strategic advice on messaging and content. Strong interpersonal, organizational, and communication skills are essential, as is the ability to interact with all levels of academic and administrative staff. Computer literacy: Microsoft Office, Adobe Creative Suite. Exceptional writing and copy-editing skills. Strong presentation skills with experience pitching creative ideas succinctly. Solid understanding of web design and web content strategy. Strong knowledge of brand positioning, the creative process, and the importance of strategy. Demonstrated initiative and ability to manage competing deadlines. To be successful in this role you will be: Adaptable Diplomatic Meticulous Multi-tasker Problem solver Resourceful NOTE: This is an eighteen (18) month term position. Closing Date: 09/21/2026, 11:59PM ETEmployee Group: USW Appointment Type: Budget - Term Schedule: Full-Time NOTE: This is an eighteen (18) month term position.Pay Scale Group & Hiring Zone:USW Pay Band 16 -- $103,367. with an annual step progression to a maximum of $132,188. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol. Job Category: Communication/Media/Public RelationsRecruiter: Blythe Campbell Lived Experience StatementCandidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position. Job descriptions are available upon request for internal applicants.

Ce que vous ferez

The Senior Copy Writer will develop integrated multi-channel communication strategies and create compelling content to advance the university's brand and institutional priorities. They will also advise on communication strategies, manage marketing project plans, and ensure adherence to branding guidelines across various channels.

Exigences

Candidates must possess a bachelor's degree and six to seven years of experience in brand marketing and copywriting. Proficiency in digital platforms, Adobe Creative Suite, and exceptional writing and editing skills are essential for this role.

Compétences indiquées

• Communication · Souhaitée
• Microsoft Office · Souhaitée
• Gestion de projet · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Copywriting
• Brand marketing
• Creative strategy
• Content development
• Editing
• Social media
• Digital communications
• Strategic communications
• Project management
• Presentation skills
• Web design
• Web content strategy
• Microsoft Office
• Adobe Creative Suite
• Brand positioning
• Communication
• Media Pitch
• Promotional Materials
• Brand Positioning
• Resourcefulness
• Brand Strategy
• Digital Communications
• Brand Marketing
• Diplomacy
• Digital Channels
• Planning
• Research
• Copy Editing
• Management
• Decision Making
• Communication Strategies
• Computer Literacy
• Creativity
• Creative Thinking
• Web Design
• Equities
• Marketing
• Problem Solving
• Job Evaluation
• Marketing Communications
• Market Data
• Multitasking
• Presentations
• Storytelling
• Strategic Communication
• Writing
• Branding
• Advising
• Content Strategy
• Content Editing

Domaines d’emploi

• Marketing
• Creative & Media
• Education
• Administrative
• Marketing Copywriter
• Writer
• Authors and Related Writers
• Writers and Authors