Robert Half is recruiting for a Consumer Packaged Goods (CPG) client who is looking for a CRM Analytics and Operations Specialist. This is a 5 month contract opportunity supporting remotely; the selected candidate must be local to Ontario.

The CRM Analytics and Operations Specialist is ideal for someone who enjoys working with data, solving problems, and supporting the execution of high-performing CRM and marketing initiatives. You'll play a key role in analyzing CRM and eCommerce performance, supporting campaign execution, coordinating across multiple stakeholders, and ensuring operational excellence. The successful candidate is comfortable working with numbers, can identify meaningful trends in data, and is equally willing to roll up their sleeves to support day-to-day campaign operations and quality assurance.

This opportunity is ideal for a hands-on marketing specialist who enjoys working with data, uncovering trends, and turning findings into meaningful recommendations that support customer engagement and eCommerce performance. In this role, you will collaborate with cross-functional partners across activations, content, and site merchandising while helping to strengthen reporting, campaign execution, and operational coordination. The position offers broad exposure to CRM analytics, performance optimization, and day-to-day marketing operations in a fast-paced environment.

Responsibilities: Monitor and analyze CRM and eCommerce performance, providing regular reporting and meaningful insights that support business decisions. Identify customer and buying behaviour trends, uncover opportunities for growth, and recommend improvements to campaign performance and customer engagement. Evaluate the effectiveness of CRM initiatives across the customer lifecycle, including acquisition, retention, and re-engagement. Support the execution of email, SMS, and digital marketing campaigns by performing quality assurance checks, validating campaign assets, and ensuring a smooth customer experience. Coordinate with cross-functional stakeholders to manage campaign timelines, follow up on deliverables, and keep projects moving forward. Assist with project workflows, ticket management, and operational tasks using project management tools. Conduct ad hoc analyses to investigate performance trends, answer business questions, and support continuous optimization. Help improve reporting processes, data accuracy, and operational efficiencies across CRM and marketing initiatives. Communicate findings through clear, compelling storytelling, translating data into actionable recommendations for a variety of stakeholders.

Requirements 3-4 years of experience in CRM Analytics, Marketing Analytics, Marketing Operations, or a similar analytical marketing role. Strong analytical mindset with the ability to interpret data, identify patterns, and draw meaningful conclusions. Advanced proficiency in Microsoft Excel and experience working with reporting and data visualization tools. Understanding of CRM data, campaign measurement, customer segmentation, and data quality best practices. Experience supporting marketing campaign execution, quality assurance, or marketing operations is considered an asset. Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment. Excellent communication and stakeholder management skills, with the ability to present insights in a clear and engaging way. Self-starter who takes initiative, adapts quickly, and enjoys contributing wherever needed. Experience using Jira, Asana, or similar project management tools.

This job posting is for a current vacancy with our client.

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