Marketing Campaign Manager (12 Month Maternity Leave Contract)
Toronto, Canada
Niveau senior
Temps plein
Avantages principaux
Remote, hybrid, or in-office work options
Learning and development opportunities
Health benefits starting day 1
About the role
- We’re seeking a Marketing Campaign Manager to power SWTCH’s next stage of growth. You’ll support the strategy, and own the execution of multi-channel marketing campaigns designed to generate, nurture, and convert high-quality leads
- This is a pivotal role that leads our tradeshow & events portfolio, while managing scalable marketing programs that directly support revenue growth. Reporting to VP of Marketing, this is a hybrid position for someone based near our Toronto office
- Event Strategy & Execution:
- Manage SWTCH’s event portfolio — including industry trade shows, conferences, and hosted events — ensuring strategic alignment, brand visibility, and measurable outcomes. Travel is required to work various events across North America throughout the year
- Campaign Execution:
- Execute integrated marketing campaigns to generate high-quality leads. Utilize various channels, including digital marketing, content marketing, email marketing, social media, webinars, and events to drive demand
- Marketing Automation:
- Utilize Salesforce’s Marketing Automation platform to streamline lead management, email marketing, and reporting. Build and refine drip campaigns and audience segments to deliver personalized content
- Campaign Analytics & Optimization:
- Monitor, measure, and report on campaign performance using marketing analytics tools. Use data-driven insights to refine strategy and improve conversion rates and ROI
- Content Strategy & Collaboration:
- Collaborate with the Manager of Marketing Communications to produce relevant content for every stage of the funnel — blog posts, whitepapers, case studies, webinars, infographics, and more
Benefits
- Remote, hybrid, or in-office working options
- Learning & development opportunities
- Health benefits starting day 1
- 4 weeks vacation
- Opportunity to make a significant impact on the culture and values of the company- Native in various AI tools to bring efficiency to every project will be critical to success
- Self-starter with the ability to thrive in a fully remote team
- Experience planning and managing events, industry tradeshow experience is an asset
- Proficiency in managing digital marketing campaigns, including email marketing, social media, and paid advertising
- Track record of building and executing marketing programs that drive pipeline and revenue
- Proficiency with marketing tools and platforms, including Salesforce, Pardot (or equivalents), and analytics tools (e.g., Google Analytics, HubSpot)
- 3–5+ years of experience in field, digital, or growth marketing
- Strong written and verbal communication skills with a talent for crafting compelling marketing content and messaging
- Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment
- Analytical mindset — able to turn data into insights and action
- Passion for sustainability and SWTCH’s mission
- Knowledge of the electric vehicle (EV) industry, EV charging, sustainable energy, or related technical areas is a plus