CoreFactor is searching for an Adobe Digital Marketing Specialist on a contract basis for a client in the GTA.

This position is hybrid and will require the successful incumbent to go into office 2-4 times per week located in Downtown Toronto.

Role Summary

The Adobe Digital Marketing Specialist leads the development and execution of data-driven, client-centric marketing experiences across channels. This role is responsible for translating client insights into personalized journeys, enabling next-best-action strategies, and driving measurable impact across acquisition, engagement, and retention.

Key Responsibilities

Personalization Strategy & Execution: Design and deliver cross-channel personalized experiences (web, app, email, paid media) Translate segmentation, behaviours, and client signals into actionable journey strategies Enable “next best action” and offer personalization across the client lifecycle MarTech & Capability Enablement: Leverage platforms (e.g., CDP, AJO, targeting tools) to operationalize personalization at scale Support roadmap delivery, vendor integration, and capability adoption across teams Partner with technology and data teams to ensure strong data connectivity and activation

Experimentation & Optimization: Lead test-and-learn programs (A/B, multivariate) to optimize journeys and campaigns Analyze performance, derive insights, and continuously improve relevance and conversion Establish measurement frameworks tied to business and client outcomes

Cross-Functional Collaboration: Partner with Growth, Product, Analytics, and Channel teams to embed personalization into campaigns and digital experiences Support prioritization, roadmap alignment, and execution across squads

Change Management & Adoption: Drive adoption of personalization best practices across the organization Support training, documentation, and process evolution to scale capabilities

Requirements Experience in digital marketing, personalization, or MarTech (financial services preferred) Strong understanding of customer data, segmentation, and lifecycle marketing Hands-on experience with personalization or campaign orchestration platforms Proven ability to drive cross-functional initiatives and deliver business impact Analytical mindset with comfort leveraging data to inform decisions Strong communication and stakeholder management skills